The largest cinema in the Kingdom of Saudi Arabia has opened to moviegoers in Jeddah at The Mall of Arabia.

muvi Cinemas is operated by Next Generation Company

Fully acoustically isolated by Farrat, the 15-screen Muvi Cinema accommodates 1,950 guests and is the first of a series of developments in the country by the nationally owned and operated cinema chain.

Farrat’s Building Acoustics team worked with the Chapman Taylor design team to engineer, manufacture and supply a series of high-performance sound insulation systems for each auditorium based on their individual acoustic demands.

Each acoustic isolation system was configured using CineFLOOR PRO for the acoustic floating floors, CineSTEEL PRO for the raked seating isolation and CineWALL PRO (a new system not yet released to the wider market) to isolate auditorium partitions.

The new movie venue offers a number of first-of-its-kind experiences in the Kingdom that impacted the choice of acoustic isolation, including the use of Barco’s high-resolution laser projectors to offer the ultimate visual quality on the largest screen in the Kingdom as well as the use of Dolby Atmos surround system for the best-in-class audio experience for blockbusters.

Muvi Cinema at The Mall of Arabia
Muvi Cinema at The Mall of Arabia_xperience

Farrat has designed and delivered acoustic isolation solutions for many of the world’s largest and most striking multiplex cinema projects and the Building Acoustics team at Farrat has decades of experience creating state-of-the-art acoustic environments within cinemas.

For further information: